Europe is seeing a diverse growth in food supplement sales with certain markets such as Germany and Italy seeing double digit growth, according to data from Euromonitor International with sales expected to be €7.9 billion by 2020.
The regulatory body in Europe is called the European Food Safety Authority (EFSA).
Food Supplements (called dietary supplements in the United States and Natural Health Products in Canada) cover both supplements and foods. Directive 2002/46/EC provide regulatory guidance on the limits of vitamins, minerals and botanicals as well as labelling regulations. However, each of the 28 Member States of the European Union have their own notification procedure. Product registration timelines can vary from 6 to 9 months for one country. Due to the lack of harmonization, expert guidance to navigate through the different registration procedures is required.